Life in the Boomer Lane


Be warned that there’s a new acronym on the street: HEBBS. This is not to be confused with Donald Hebbs (a Canadian psychologist), Bobby Hebbs (singer and songwriter of the hit song “Sunny”) or Hebb’s Auto Service in Halifax, NS.

HEBBS, High-Earning Baby Boomers, are defined as Baby Boomers who live in households that have an annual income of at least $100,000.

Just where did HEBBS come from? Apparently they were discovered by Scarborough Research, those data-collecting folks who do things involving mixing up a lot of numbers and then flinging them out randomly as “statistics.” Statistics of all kinds are then available to both normal people and politicians who can use them, usually erroneously, to both impress and appall people.

Why care about HEBBS? According to Scarborough Research, HEBBS account for 9% of the adult American population. To put this into perspective, 9% of men are colorblind. 9% of…

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1 Comment (+add yours?)

  1. Sherry
    Mar 31, 2012 @ 14:35:30

    I wish I were a HEBBS. Then again, maybe not. It seems like they are a new group marked for persecution….

    Reply

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